{"id":5052,"date":"2024-03-06T15:38:53","date_gmt":"2024-03-06T15:38:53","guid":{"rendered":"https:\/\/www.fundacionadecose.com\/?p=5052"},"modified":"2024-03-06T15:38:53","modified_gmt":"2024-03-06T15:38:53","slug":"fundacion-adecose-lanza-la-campana-ellassonmisreferentes-con-motivo-del-dia-de-la-mujer","status":"publish","type":"post","link":"https:\/\/www.fundacionadecose.com\/en\/fundacion-adecose-lanza-la-campana-ellassonmisreferentes-con-motivo-del-dia-de-la-mujer\/","title":{"rendered":"Fundaci\u00f3n ADECOSE lanza la campa\u00f1a #Ellassonmisreferentes con motivo del D\u00eda de la Mujer"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<ul>\n<li class=\"s11\"><strong><em><span class=\"s10\">La iniciativa busca promover<\/span><span class=\"s10\"> la visibilidad de la mujer en el sector asegurador<\/span><span class=\"s10\"> a trav\u00e9s de las redes sociale<\/span><span class=\"s10\">s<\/span><\/em><\/strong><\/li>\n<li class=\"s11\"><strong><em><span class=\"s13\">I<\/span><span class=\"s13\">mpulsar el avance, la equidad y el liderazgo femenino<\/span> <span class=\"s13\">son algunos<\/span><span class=\"s13\"> de los principales compromisos de la Fundaci\u00f3n<\/span><\/em><\/strong><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<p class=\"s14\"><span class=\"s13\">Con motivo del D\u00eda de la Mujer, que se celebra el pr\u00f3ximo 8 de marzo, la Fundaci\u00f3n ADECOSE ha lanzado la campa\u00f1a de comunicaci\u00f3n #Ellassonmisreferentes. Esta iniciativa tiene como objetivo destacar la presencia y contribuci\u00f3n de las mujeres en el sector asegurador, en particular, las profesionales de las corredur\u00edas de seguros, mediante la colaboraci\u00f3n de aquellos que deseen sumarse a la iniciativa.<\/span><\/p>\n<p class=\"s14\"><span class=\"s13\">Cabe destacar que la Fundaci\u00f3n ADECOSE tiene como uno de sus principales prop\u00f3sitos impulsar el avance, la equidad y el liderazgo femenino en el \u00e1mbito del seguro, centr\u00e1ndose especialmente en las corredur\u00edas de seguros.<\/span><\/p>\n<p class=\"s14\"><span class=\"s13\">En primer lugar, a trav\u00e9s de la cuenta de LinkedIn de la Fundaci\u00f3n, se ha lanzado un &#8220;reto&#8221; en el cual los participantes deben mencionar a tres mujeres que sean referentes en sus vidas: una celebridad, una profesional del sector asegurador y otra de su entorno personal. Adem\u00e1s, <\/span><span class=\"s13\">la organizaci\u00f3n<\/span><span class=\"s13\"> est\u00e1 trabajando en la producci\u00f3n de un video de TikTok en el que los socios de ADECOSE participar\u00e1n mencionando una frase c\u00e9lebre de una mujer que haya sido una fuente de inspiraci\u00f3n o motivaci\u00f3n personal. En esta segunda iniciativa, la etiqueta ser\u00e1 #Ellaesmireferente, y la idea es que aquellos que se animen puedan crear su propio video sum\u00e1ndose al &#8220;trend&#8221; ideado por la Fundaci\u00f3n.<\/span><span class=\"s13\"> Por otra parte, la Fundaci\u00f3n ha creado una identidad corporativa multiplataforma inspirada en el mensaje que se pretende transmitir.<\/span><\/p>\n<p class=\"s14\"><span class=\"s13\">Desde la organizaci\u00f3n se <\/span><span class=\"s13\">espera contar con una gran <\/span><span class=\"s13\">implicaci\u00f3n, <\/span><span class=\"s13\">no solo por<\/span><span class=\"s13\">profesionales<\/span><span class=\"s13\"> del sector, sino en general ya que en esta ocasi\u00f3n<\/span><span class=\"s13\"> estamos hablando de una iniciativa que en la actualidad cuenta, cada vez m\u00e1s, con un alto compromiso social.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row 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